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Pokemon GO

Does Pokemon GO Have Staying Power?

Pokemon GO is a monster, in more ways than one. It’s a phenomenon that we’ve never seen in mobile gaming. For the few weeks that it’s been out, it has saturated the media. We’ve read stories of people falling off of cliffs. We’ve read stories of people selling their Pokemon GO accounts on eBay for […]

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Smart Phone Separation Anxiety

There was a time when I could leave the house without my cell phone. When I realized I had forgotten it, usually in the car, I’d simply shrug it off and keep on driving past the Rubicon. Any calls could be made later, and whether at work or at school, I knew where the clocks […]

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Monday Night Raw Old School

In the fall of my senior year of high school, I stopped watching WWF. I wouldn’t say that I grew out of it. In fact, it bothers me when people say that wrestling is for kids. I put so much time, energy and my mom’s money into that company, I just got tired. It became […]

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College and Community Fellowship

Client Spotlight: College and Community Fellowship

For the past 13 years, College and Community Fellowship has provided access to higher education for criminal justice-involved women. The organization offers a strategy for success and a pathway for the formerly incarcerated to become confident and professional women within a life-sustaining network. Something Creative has been working with College and Community Fellowship to revamp their […]

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Image: © Craig Sunter

Before You Give Up…

Tenacity is the drive to stick with something problematic or disappointing. Some of us have it. Some of us don’t. I’d like to hear from those of you who think you have it. Is it just inborn, or are there tools one can use to increase it? Suppose you get an idea for a story. […]

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Iconography: The Imagery That Sticks with Us

Last night over some grilled kebabs, the partners at Something Creative eventually began to talk about iconic images. Those photos, videos or moments that have stuck with us once we’ve seen them. It started with the image of the Afghan Girl. Everyone knows the photo: Steve McCurry’s image of the Afghan girl with the luminescent […]

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BofA Epic Fail

Bank of America and the Twitter Robot

Social Media is made up of two simple to understand words: [bra_list style=’colored-counter-list’] Social – relating to society. Media – a means of mass communication. [/bra_list] Pretty straight forward. Successful social media marketing connects with an audience through real interaction. Well, Bank of America seems to find this concept a bit confusing. On Monday of […]

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